Understand Your Target

It all comes down to what you need to do to receive authoritative links. You have to get inside the head of the person who is going to make the decision about linking to you or not. If you don’t understand their mindset, your chances of success go down dramatically. Remember that these people are going to the sole judge and jury in terms of deciding whether or not to give you a link.

For example, someone that works at MIT lives and breathes an academic environment. Here are three quick facts about that environment:

1. There is a lot of cutting edge research taking place there.
2. People are voraciously reading the latest research papers published by others.
3. They aggressively credit the sources they use (citation is required).

Imagine when that person comes to your site and sees nothing new under the sun in terms of content and no outbound links. It just does not feel or look right to them.

As a brief aside, earlier this week I reviewed a web site that had been heavily over-optimized. For example, it had links that had been crudely stuffed into the home page and pointed to lower level pages that added no real value. They were there purely for the purpose of linking to a page with anchor text that corresponded to a key search term.

When people go off the deep end with SEO, you end up with sites that don’t even read correctly. An end user who did not know about SEO who read such a site would literally be scratching their head when they see the site. This certainly lowers the ability of the site to close business. In addition, such an over-optimized site has no chance of getting links from an authoritative site. None.
Your Targets

This phenomenon is not limited to the academic world. You will encounter the same conditions at government sites, or amongst people at major media sites, such as the NY times. The nature and depth of the types of research may be different, but the idea of citing sources and looking for high quality content to link to remains the same.

You can extend this notion further. Any time you look at a site and see that they have gone to the trouble of creating authoritative content (and cite other sources as well), you know you have someone that is going to expect similar behavior from any site they would consider linking to.

It’s kind of a club, really. Once you become a recognized authority in a field, you are a part of the club. Along with other authoritative sources in the same and closely related fields, you will start to get links flowing without a tremendous amount of effort.

Publishers of authoritative sites almost always care about their users. They spend time thinking about increasing content quality and adding new content to their site. They are not afraid that when they link to someone else, they will lose traffic that will convert into business for them. They know that the links they send to others will mostly be used by people that are not finding on their site what they are looking for (so there really is very little to lose).

Picking Sites to Link To

The first thing that needs to happen is that you have to have the authoritative mindset. As outlined above, this means that you embark on a deliberate campaign to achieve a status of being an authority in your field, and demonstrating that authority in what you publish. This includes building relationships with other authorities in the field.

As you are researching on the web to learn the things you need to become an expert, make note of the sites that help you the most, in particular those that are not your most direct competition. Cite these sites as sources along the way. Your visitors will appreciate your site more, and you will make a much more attractive target for other authority sites to link to.

Source

The key things that search engines look for in determining whether a directory will pass link juice are pretty basic. They are:

1. A submission policy that states that you are paying for an editor to review your listing, not to get a listing. The key subtlety here is that they can review your proposed listing and decide that they don’t like it, and then keep your money without listing you. The importance of this is that it means that there is real editorial judgment implied by the policy.
2. Evidence that the policy is enforced.

Ultimately, “Anything for a buck” directories do not enforce editorial judgment, and therefore the listings do not convey value to the search engines.

To take a closer look at this, let’s examine some of the key statements from Yahoo’s directory submission terms:

For web sites that do not feature adult content or services, the Yahoo! Directory Submit service costs US$299 (nonrefundable) for each Directory listing that is submitted.

I understand that there is no guarantee my site will be added to the Yahoo! Directory.

I understand that Yahoo! reserves the right to edit my suggestion and category placement; movement or removal of my site will be done at Yahoo!’s sole discretion.

The key thing to understand here is that you pay your money, and you have no guarantee of getting a listing at all, and your listing can be changed at will by Yahoo’s editors. You can pay your $299 and receive essentially nothing in return for it. From a legal perspective, what you pay for is the review by Yahoo’s editors.

Now here is the key point that you won’t find in print on Yahoo’s page. Google trusts Yahoo’s editors, and Google believes that Yahoo does in fact attempt to turn away all the poor quality sites that get submitted to it.

Of course, mistakes do happen. Sometimes relatively poor quality sites do get in when they should not. That’s a shame when that does happen, but in general, the editorial policies are real and enforced.
Other Directories

Do search engines respect other directories? Yes, they do. Here is a small sampling of some that we believe do pass link juice, courtesy of The Professional’s Guide to Link Building on SEOmoz (within the PRO Content section):

• DMOZ
• Starting Point
• Business.com
• ExactSeek
• Best of The Web
• Librarians’ Internet Index

The guide shows a much longer list of directories that SEOmoz believes have value.

Note that the search engines do try to use an innocent until proven guilty approach. Directory sites will most likely pass PageRank, regardless of their editorial policy until someone reports them, or a human review is initiated on the directory for some other reason.
Steps for Analyzing Directory Value for Yourself

Now you have a directory that you are interested in contacting. What do you do? You should attempt to make a determination whether or not the directory is truly serious about the quality of their listings. Directories that currently pass link juice may not later on, so you want to be careful about investing in those.

Of course, if you are able to get the sense that a directory currently passes link juice, but is a poor quality directory, the only real downside to buying into it now is that eventually that link will not pass value any more.

But, let’s press on with trying to find the higher value directories. You need to look for clues that they will stand the test of time. Here are some things that you can look for:

1. Was it funded by a serious VC firm, or a major company in a given vertical space? If so, they are more likely to care about the quality of what they are building.
2. Has it already been around for a long time? If so, it is more likely to be around for a while yet.
3. How are the commercializing their business? Assuming they are selling editorial reviews, is AdSense plastered all over the place too? If it is, they are most likely not a serious player.
4. Are there lots of unrelated links on pages that look like purchased text links? If so, it’s a sure clue that someone will turn them in eventually.
5. Related to the prior two points, anything that makes the site look spammy is a clue that they are not a serious player.
6. Does their backlink profile includes lots of purchased links?
7. If they publish other content on the categories they cover, is it pretty cheesy or truly authoritative?
8. Do most of the categories they offer appear to have a significant number of listings in them?
9. And, of course, do they have a clear published editorial policy that makes it clear that you are paying for a review?

Examples of Good Directories

Of course, I should emphasize that based on our examination, these directories appear to be of good quality and likely to last over the long haul, but there is no guarantee.

Example 1: Itrain Online. This has a PR 6 home page, and its topic is computer and Internet training resources for development and social change. Here are some key thing we like about this directory:

1. The site has a strong editorial policy.
2. There is no fee, so money does not bias the acceptance of listings.
3. Advertising on the site is minimal, and the advertising is clearly labeled.

Even though the depth of listings is not always that deep, the overall design and structure of the directory is so clean that it seems likely to be OK. Here is a quick look at the home page of the site:

Example 2: New Zealand Tourism Online. The home page is a PR 6, and the listing pages are PR 4. Here are some key observations about the directory:

1. The site is advertising supported
2. Listings are not paid for, but are editorially selected
3. Listing quantity per category is high

The ad revenue for the site depends on the quality of their listings, which creates a big disincentive to let any bad sites in. Here is a quick screen shot of the site:

Example 3: The Internet TESL Journal. This site has a PR7 home page. The content is highly academic in nature, and features the best new educational ideas direct from practitioners. The home page looks like this:

Here are a few key points about the site:

1. There is no overt link back to the author’s site. This site does not pass PageRank, but read on.
2. Articles do contain the author’s email address.
3. You can cite references in your articles.

Getting on this site is about reaching influencers. You can gain exposure to an audience of educators. You will only value this if you are in the education business in some fashion, but if you are, you may attract the attention of some interesting people by getting your article posted here. You can also leverage getting posted here in marketing the value of your site to others (it’s an endorsement).
Bad Directory Examples

I am not going to list URLs for the risky directories, as the purpose of this post is not to out anybody in particular.

Example 1: It’s a PR7 site with a PR7 directory home page. The overall content is authoritative in nature, so this is good. The PageRank is also great. However, there is no clearly published editorial policy on the site. A deeper look at the site, and it looks a lot like the policy really is pay your money, and you are in.

It’s quite possible that this site currently does pass link juice. However, over the longer term it seems likely that the ability of this directory to pass link juice will get pulled.

Example 2: This one is a PR4 site that has PR4 links pages. There is a little bit of AdSense advertising up top, but not in an overwhelming fashion. Unfortunately, the links go through a redirect, so they may not pass PageRank. However, there are lots of unrelated links on pages at the bottom, which clearly are ads. Those ads do pass link juice.
Pay Per Post

Why don’t these links count? The short answer is that it has already been proven guilty. Pay per post services were marketed as a way to get link juice, which did not help. But the bigger issue is that the basic test of paying money to get an editorial review, which might not result in a link, is not met by these types of services.

Pay per post services pay you for providing the link, and as a result, the link is treated like any other purchased link.

Source : SEOmoz

Chasing one way links is time-consuming and really hard work. Think about it, other site owners are all busy trying to get one way links to their own sites, why would they link to you?

The answer is to create content on your site others will want to link to. Easier said than done I agree but get it right and the links will come and if you are lucky from some decent sites too. Think about what you can offer that others can’t.

]]> http://www.theseogalaxy.com/bait-choose.html/feed/ http://www.theseogalaxy.com/how-to-get-good-pagerank.html/ http://www.theseogalaxy.com/how-to-get-good-pagerank.html/#comments Tue, 17 Jun 2008 16:28:34 +0000 admin http://www.theseogalaxy.com/?p=61 ow a days i had seen many webmasters getting slapped by Google for Paid Links, Paid Post, Buying Links and Exchanging Links to increase there PageRank (PR).The point must be clear that best links are not paid, or exchanged.

Well here I’m telling you some simple points which might be helpful in getting good PR… so here are the points below:

1. Don’t buy or sell sitewide links for serps.
2. Don’t look for high PR links from the beginning - I will recommend to start your new site link building with PR 0-1 and slowly move up according to increase in your rankings.
3. Control your link building speed. Building 5-10 links a day is fine.
4. Avoid link-farms, links to gambling, pills, etc.
5. Link from a relevant website is fantastic.
6. Make links look natural.
7. Different anchor text, while building links will be useful.
8. Don’t do reciprocal link exchange.

Important: Lol … have a look at the below reply …. i saw at one of the webmasters forum when a guy asked similar question How to get good PageRank ? … the guy replied:

Ok. Here you go. Its a secret. never tell anyone!
Search and find Good PR site which has the "Top Commentator" plugin enabled.
Make it a habit to post comments there regularly. Once you enter their Top Commentator list, You get their PR Juice Transfered to your domain.
Another secret,
Search and Find Good PR sites which has "You comment, I follow" / DoFollow feature enabled. Make it a habit again to comment there.

Always remember this will be considered SPAM !! Instead of getting good PR you will loose your PR… .

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Use this tool to check how many backlinks your website have.

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Use This tool to check if you’re indexed in google.com

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Use This Tool to Check Page Rank of your domain.

If you don’t know the answer you better continue to read this post because this will teach on how to Check your Google Stats.

Well basically what I am going to blog today is about Google Webmaster Tools. Google Webmaster Tools aims to gives information about

• Overview
• Diagnostics
• Statistics
• Links
• Sitemaps
• Tools

You just have to Register at their site and put the authorization code that they will give. if you will be having some problems just comment and we will try to resolve it here.

Getting Google’s view of your site, and diagnosing potential problems
The first step to increasing your site’s visibility on Google is learning how our robots crawl and index your site.

• Crawl info: You can make sure that Google have access your site, and see when Googlebot last visited. You can also view URLs that we’ve had trouble crawling and why we couldn’t crawl them. This way, you can fix any problems preventing us from indexing all of your pages.
• Robots.txt file validation: See if we’re having trouble with your file, and test out changes to that file before you change it on your server. You can input your robots.txt and it will give you reply if it is ok or not.
• Website content: View top content from your site and see the words that other sites use to link to your site.

Seeing how your site performs
A second step is learning what drives traffic to your site.

• Top queries: Find the top queries that drive traffic to your site and where your site is included in the top search results. This will let you learn how users are finding your site. ( With this report you could always use a redirect method in order to have a continues crawl at your site. You have to remember that crawler stops if it encounter Error 404. And therefore it is not healthy for your blog. )
• Indexing information: See how your site is indexed and which of your pages are included in the index. If we find violations in your site, we’ll give you the opportunity to fix the problems and request re-inclusion of your site.

One of the useful tool of Google Webmaster Tools is telling you the numbers of site being indexed by Google vs the number of links that your sitemap is reporting. So this can give you an idea on how you can improve your site navigation.

Normally a crawler will stop as long as there are any broken links that is it being encountered. So why would you let the crawl stop ? You have to redirect it.

Knowing how your site perform behind the scene will help you focus in areas where you need to increase your SEO Experiment. I hope that this SEO tip will be of help to you.

I might have another post regarding this tools my experience and tips. I can only blog for my experience and not how the system work like what Matt Cutts is doing. But I do believe that it can help for future SEO player. I am not an expert but I am willing to do experiments and share result. and By the way I am also earning from those experiment.

The site has the ability to know the percentage of your keyword in your post. You just have to do the following :

1. Know your Top 3 keyword to be optimized and type on the space provided.
2. Write Your post
3. Copy and paste your post on the space provided.

Finished. There you have it, They will give the percentage of your keywords within your post. I think this is a nice and neat tool that an SEO Practitioner should know.

Think of some keywords that you believed have many people are subscribed via Google Alert, Well me I am subscribed in following keywords :

1. Make Money Online Tips
2. Blogging Tips
3. SEO Tips
4. Dexter Panganiban
5. http://techathand.net

I have other keyword but as you can see those keywords are those related with my niche , personality and My site. First 3 is about my niche , the 4th is my name to know who is talking about me and the last is to know who is linking at my site.

So since those are my niche, whenever I make post I see to it that I have enough percentage of keyword in my post. I have shared a tools that will be very useful in getting your keyword percentage per post usually having 4% to 8% is good but above it will not be very good.

Your site might not be included as soon as possible in Google SERP but I believe It will be crawled soon by our friendly Google spiders. Another important thing to do is to put your keywords in your site name, and use plug-in that will boost your SEO works.

And you know that New visitors when converted to permanent readers are best source of referrals. Since when they like something about your post they will surely blog about it.